Fowler & Gilbert

Who are Fowler & Gilbert?

Fowler and Gilbert are specialists in designing and delivering bespoke agricultural buildings. With a reputation for quality and personal service, they work with clients across the country to provide structures that meet their unique needs. But as their business grew, so did the demands on their sales team.

The challenge

Before discovering Capsule CRM, Fowler and Gilbert relied on manual methods to manage their sales process. Key customer interactions were noted down in diaries, with follow-ups often relying on memory. “We were just too stretched for time,” said Simon Turner, Sales Director at Fowler and Gilbert.

Handling up to 50–60 quotes a week, particularly during peak periods like show season, the team found it increasingly difficult to keep on top of customer follow-ups. Missed calls or forgotten emails translated into lost sales, with estimates of one to three projects slipping through the cracks each month—projects with an average value of £30,000 to £50,000.

“We weren’t tracking everything effectively. We knew we needed a system to help us manage our workload better,” Simon explained.

How Capsule helped

A conversation with Neil Gaskell from NGL Technology introduced Fowler and Gilbert to Veronica and Capsule CRM. Initially, the team was unsure whether a CRM system would suit their needs or be simple enough to use. However, after seeing Capsule in action, they quickly realized its potential.

The key reasons Fowler and Gilbert chose Capsule were:

• Ease of Use: “We’re not the most tech-savvy team, but Capsule was straightforward from the start.”
• Automation: Capsule’s automated follow-up features ensured no leads were forgotten, no matter how busy the team got.
• Database Growth: Capsule’s integration with tools like Transpond meant every new customer was automatically added to their mailing list, saving hours of manual work.

The difference it made

Since implementing Capsule CRM in late 2022, Fowler and Gilbert has transformed the way they work. Automated reminders have significantly reduced missed follow-ups, directly improving sales. Even recovering one or two lost projects each month has more than covered the system’s cost.

“We now have the confidence that nothing is falling through the cracks. Capsule has helped us be more organized and proactive with our customers,” Simon shared.

Advice for others

For businesses unsure about whether a CRM is worth the investment, Simon’s advice is simple:
“Have the demo and see how it can help you. If we can make it work, anyone can!”

Looking ahead

Fowler and Gilbert continues to build their database and streamline their processes with Capsule CRM. They’re confident that this investment will support their growth for years to come.

Is a custom CRM right for your business?
If you’re ready to get organised and unlock new opportunities like Fowler and Gilbert, book a demo today to esee how Capsule can transform your business.